Work History

Digital Experience Strategist | Independent

Designing digital systems and experiences that bring brand, product, technology, and AI into one coherent structure.

• Digital strategy and roadmap design
• Digital product design and architecture
• Enterprise websites and platforms
• CMS and internal company systems
• Design system design and development
• Automation flows and AI solutions
• Open-source-based infrastructure design
• Evaluation of new technologies and frameworks
• Organizational digital process design

Golnoor | Digital brand, marketing, design & technology

Work across brand, marketing, design, digital experience, and technology in one of Iran’s established lighting industry groups. Over time, my scope grew from design and communications into digital structures and organizational systems.

• Digital brand and website experience development
• UI/UX, information architecture, and digital content management
• Multilingual website structures and CMS development
• Product and project information structures
• Technical SEO, structured data, and Google Search Console analysis
• User behavior analysis with Matomo Analytics
• Internal tools and software infrastructure evaluation
• Open-source approaches and automation process development
• Exploring AI applications in the organization
• Collaboration across management, marketing, design, and technology

Persiantoon TV | TV & digital content team leadership

• Leading content production and creative teams
• TV production process and content planning
• Digital content, graphics, and motion design
• Production-to-publish flow and cross-team coordination

IRIB | Producer & graphic designer

• TV program and media content production
• Broadcast graphics, motion graphics, and program visual identity
• Visual storytelling with production and technical teams

Andishe Advertising Center | Manager

• Advertising project management and client relationships
• Project planning, delivery, and production team leadership
• Campaign and collateral design