Systems thinking
Seeing problems as connected parts rather than isolated activities — and turning complexity into structure, layers, processes, and executable solutions.
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- Digital Strategy
- Brand Systems
- Product & Experience
- System Architecture
- AI & Automation
- Open-source Infrastructure
Connecting strategy and delivery
Turning management and business goals into a practical path: Strategy → Structure → Experience → Product → System → Delivery.
Bridging disciplines
Working at the junction of management, brand, design, marketing, product, technology, and AI.
Combining creativity and technology
A background in design, graphics, and media alongside software and infrastructure work makes it possible to care about experience quality and the technical structure behind it at the same time.
Turning ideas into structure
Moving from an initial idea or need into concept, strategy, information architecture, product, workflow, system, and roadmap.
Fast technology learning & assessment
Evaluating new tools, frameworks, and technologies and judging whether they truly fit a problem or organization.
Management, strategy & product
Digital StrategyDigital TransformationDigital Experience StrategyProduct StrategyProduct ThinkingSystem ThinkingService DesignBusiness AnalysisTechnology AssessmentDigital RoadmapInformation ArchitectureWorkflow DesignProcess DesignSystem ArchitectureDesign SystemsBrand Systems
Brand, design & content
Brand StrategyBrand ArchitectureVisual IdentityArt DirectionGraphic DesignUI DesignUX DesignInteraction DesignMotion DesignVisual StorytellingContent StrategyDigital ContentCampaign ConceptAdobe After EffectsAdobe Creative Cloud
Web development
ReactNext.jsJavaScriptTypeScriptHTMLCSSTailwind CSSshadcn/uiRadix UIMotionGSAPWordPressPHP
Backend & content platforms
DirectusPayload CMSHeadless CMSPostgreSQLREST APIAPI IntegrationAuthenticationSSOMulti-tenant ArchitectureContent Modeling
Infrastructure & DevOps
LinuxUbuntuDockerCoolifyTraefikReverse ProxyDNSSSL/TLSSelf-hostingOpen-source InfrastructureServer DeploymentCloud Infrastructure Concepts
AI & automation
Large Language ModelsAI AgentsAI Workflow DesignPrompt EngineeringGenerative AIAI-assisted DevelopmentAI-assisted DesignAI-assisted ContentWorkflow Automationn8nBrowser AutomationPlaywrightPuppeteerAPI Automation
Python & data processing
PythonPandasRequestsData ProcessingAPI Data IntegrationWeb AutomationFFmpeg
SEO, search & analytics
Technical SEOGoogle Search ConsoleMatomo AnalyticsStructured DataJSON-LDSchema.orgSearch ArchitectureTypesenseIndexing StrategyCrawl ManagementContent Architecture